Sustainable fashion is an approach that aims to initiate a more ecological understanding within the fashion industry and opposes the concept of fast fashion. Through this movement, the products we use can be processed in the most sustainable and recyclable way from production to consumption, even during distribution. In other words, sustainable fashion involves not only the final product but also a comprehensive sustainability effort related to the social, cultural, and ecological systems that fashion is connected to.
It advocates for ecological integrity and social justice. The sustainability movement, which began with the disclosure of chemicals used in agriculture, is now highly valued by people who care about the environment and want to protect the world we live in. With this article, if you wish, you too can become part of this nature-friendly fashion movement.
You can explore our jumpsuit category to complete your outfit.
Concerns About Fashion
One of the primary concerns regarding fashion is the concept of fast fashion. Fast fashion is a system based on rapid production and rapid consumption, consisting of cheap, low-quality garments that are worn only a few times and discarded. This concept is essentially the opposite of sustainable fashion.
Fast fashion emerged after discovering ways to mass-produce clothing rapidly using cheap labor. Since garments could be sold at very low prices, consumers began to prefer buying new clothes instead of repairing old ones. This accelerated and intensified the environmental damage caused by fashion. Although fashion is an endless sector, it is the second most polluting industry in the world after petroleum.
Especially in recent times, due to the pandemic and people staying home, the culture of online shopping has expanded, and with it, the frenzy of consumption has increased significantly. Because of this, many believe it's time to slow down fashion and minimize its environmental, sociological, and economic impacts.
Considering the fashion industry is constantly growing, the damage it inflicts on both consumers and the planet expands at the same rate. The textile industry is responsible for 5% of global carbon emissions and 20% of water pollution. Embracing this environmentally conscious fashion approach is critical to preventing major disasters.
The Purpose of Sustainable Fashion
While we’ve already explained what sustainable fashion is, let’s now examine its core purpose. Essentially the opposite of fast fashion, this eco-conscious movement aims to end profit-driven retail, replace the “use and discard” mentality with sustainable alternatives, and minimize the negative impact of fashion on the environment.
Sustainable fashion promotes the production of garments using biodegradable, eco-friendly materials that do not harm the environment, the redesign and reuse of recycled clothing, avoiding toxic substances and plastic in fabric and yarn production, and creating practical, seasonless collections to support more efficient wardrobe management. Ultimately, all of these practices aim to reduce the environmental footprint of clothing.
You can explore our t-shirt category to complete your outfit.
The Future of Sustainable Fashion
As sustainable living becomes increasingly important and more widely discussed, there may come a time when everyone will need to adopt a sustainable lifestyle due to inevitable environmental crises. The reality that the textile industry pollutes the world far beyond its capacity highlights the importance of this movement for the future of our planet.
To prevent disaster scenarios, protect the environment, and reduce global damage, we must adapt to a sustainable mindset today. To support this, you can choose brands that use eco-friendly fabrics like EcoVero and Tencel, which meet GOTS (Global Organic Textile Standard) criteria. Luokk’s collection of plus-size dresses made with these fabrics can accompany you on your journey with their stylish appearance and comfort.
Sustainable Fashion in Turkey
This fashion approach is gaining global attention day by day. In Turkey, some local brands have already embraced this movement. One such brand is Luokk, which offers easy access to plus-size products and stands out with its eco-friendly collections. Luokk uses sustainable fabrics like EcoVero and Tencel to produce a wide range of items such as plus-size pants, dresses, and t-shirts.
Many Turkish brands are built on zero-waste principles and slow fashion ideals. Once you adopt an eco-conscious lifestyle, finding products in line with this philosophy in Turkey will no longer be difficult.
What To Do for a Sustainable Wardrobe
Once you embrace the philosophy of sustainable living, transforming your wardrobe into an eco-friendly one becomes much easier. The key part of this transformation is committing to the sustainability movement. Once this mindset is adopted, building your own sustainable wardrobe is quite simple.
Transitioning to sustainable fashion doesn’t mean you need to throw everything out of your closet — doing so would actually contradict the core of sustainability. Instead, begin by changing your shopping habits. One of the best ways to start is by choosing a few high-quality, eco-conscious pieces instead of many disposable ones.
Choose timeless and versatile items such as a plus-size shirt, jeans, a dress, or a coat that can be worn in various settings. This will benefit you both financially and environmentally.
Rather than throwing away worn-out or damaged clothing, consider repairing or repurposing them. You can also sell clothes you no longer like through second-hand platforms and use the proceeds to invest in eco-friendly items.
The important thing is to reduce waste as much as possible, replace the throwaway fashion mentality with longer-lasting and recyclable products, and watch as your wardrobe gradually becomes more practical and eco-friendly. By examining examples of sustainable fashion, you can broaden your perspective and develop your own eco-conscious style.
